.

A new sheriff in town

Photos by Julia Schwendner / thisisjulia.de

Photos by Julia Schwendner / thisisjulia.de

Alright. That was it. There is a change in management, not just in the US of A, but also here in Hamburg at heliumcowboy. I am back to only being an artist again, and no matter how much I loved building the gallery, it is a fucking relief. Here’s why:

This November I am handing over the reins to of the gallery to my son Melvin. I founded the heliumcowboy artspace back in 2002 but am resigning now from all my operative gallery work after almost two decades, so I can focus solely on my work as an artist. Melvin is now the new gallerist on the Ranch, and I couldn’t be any prouder: The exhibition „Hurry up please, it’s time“ that opens this weekend (Nov 14 & 15) is the first exhibition he curates in his new position.

Stepping back from my leading role at heliumcowboy has been my plan for a few years already, because running two full time jobs at the same time has always been very tough. So now I am finally again concentrating only on my art, which I create under the name of Alex Diamond since 2004 (and most recently with my Flaum Van Kreuzen-project). Looking back, my art was at the foundation of heliumcowboy all along: In 2002 I began to make exhibitions in my new artist studio in Hamburg St. Pauli, which I eventually turned into the internationally acclaimed gallery heliumcowboy … most of you probably know the story. It’s a good one, and it feels great to look back.

In 2016, Melvin assisted me for the first time setting up and executing an exhibition. With the 15-years anniversary show „Cowboyland“ in 2017 he came on board more permanently and has been my right-hand man for most of the shows at the gallery and on fairs since.

He is ready now to take on the whole business with a set of fresh eyes and new ideas for the art world. I will help out only with strategic issues if needed, but apart from that Melvin (22) is now most likely the youngest gallerist in town - and the new Head Honcho on the Ranch, to stick with our heliumcowboy lingo.

I hope you all will support him in this big new task ahead. Make sure to help keep a vibrant gallery scene alive by visiting the shows, spreading the word and of course by buying art.

Love and hugs

Jörg

PS: “Hurry up please, it’s time”, Melvin’s „inaugural“ exhibition as the gallerist of heliumcowboy opens this weekend (Saturday, November 14 from 2 – 8 pm and Sunday, November 15 from 12 – 5 pm). Unfortunately the times don’t allow for a big celebration, but you can book a timeslot at heliumcowboy.com/booking to make sure to congratulate him personally.


heliumcowboy_melvin+joerg_112020-026.jpg